Why Sustainability Matters

Home to a diverse set of ecosystems and plant life, BC is known for its skyscraper forests, lush foliage, and varied wildlife, but it’s all in danger. Major climate change continues to be devastating to the province with raging wildfires and other natural disasters.

We want to be a part of a world both we and generations after us can enjoy and that starts and ends with caring for the environment we live in.

Why We Do It


Protect the habitat for a wide variety of aquatic and terrestrial wildlife.


Growing forests reduce long-term downstream impacts from erosion.

Natural Regeneration

Help with natural regeneration in areas with limited natural regrowth.

Seedlings Planted

Cariboo Cares Reforestation Program

One of the most recognizable parts of BC are our many lush and dense forests, but serious damage from overlogging, insects, and sizeable forest fires has drastically reduced the number of many of these important trees.

We’re trying to change that.

We believe it’s important to give something back to our community, our customers, and the province. We have always believed our brewery should invest where we live and tree planting has been an important element of that giving since 2010. The reforestation program is one of our core commitments to the community and will endure for years to come. 

Our Contribution in 2023

Pacific Western Brewing has supported many tree planting projects over the years.

In 2023, PWB contributed to the Mount Meager Landslide Restoration project organized by the Lil’wat Forestry Ventures.

Mount Meager is the site of Canada’s largest landslide, which occurred in 2010. PWB participating in this ongoing project, to help plant over 80,000 seedlings.

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